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A Guide to Email Verification

The use of emails to publish information to a number of subscribers in a very limited time frame is gaining popularity these days. Businesses get the email addresses of the clients by requesting from them once the clients visit their websites. Usually, businesses can trust certain clients to provide their correct email details on the websites. However, this is not always the case since at times the clients may fail to provide valid email addresses and this clutters your email list.

In instances where the user tries to send campaigns through such invalid email address, sending will fail and this inconveniences the emailer. Checking this issue is not always possible. Although the error cannot be easily corrected, it can be prevented by ensuring that clients submit valid addresses.

The above can be done by ensuring that the inputable fields on your websites have email validation functionality built into them. This can be done when email validation tools are added on the email input fields to ascertain that the email addresses input follow the syntax for valid email addresses. This ought to be the first step in any email verification procedure.
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The above step is the most elementary but it should be noted that on its own it is not satisfactory for verifying the authenticity of an email address. An additional step is required to ascertain that the input supplied is indeed an existing email address. In such a scenario, sending emails to such lists will permanent fail with errors that the addresses do not exist. Consequently, it is paramount that the authenticity of an email address is tested once the user sends the details through your website. Many email verification solutions can be added over and above the input validation layer to test from the authenticity of email addresses input by the users on your website.
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Email verification software usually send an actual email to the given address to ascertain that it exists before it can start receiving marketing campaigns. After that, the clients will have to visit the web address specified in the link for them to activate their email addresses in order to start receiving the email campaigns. Some email verifiers don’t use active links to verify email addresses but make use of test emails to see if the email address supplied can be reached by a mailing campaign. In such a case, the emailer awaits for a successful delivery message from the email provider. As soon as the sender is satisfied that the delivery of the email was done, they proceed to add the email on the mailing list so that the client starts receiving email campaigns.