Get More Clients With The Q and Amp – A Section Of Teleseminar Marketing
Service business owners often find that creating teleseminars offers a really effective way to attract clients. Your prospects get a chance to “meet” you for more than a few minutes. You get to demonstrate your expertise and begin to spark the “know, like and trust” factor.
Recently I listened to a replay of a very informative teleseminar where I got a lot of great ideas. We came to the end of the call. The leader asked for questions. If I’d been listening to the live call, I would have had several questions.
This time there were no questions. The leader seemed a little lost. When she finally got a few questions, she missed opportunities to continue delivering her message.
Missing: The Q&A Part of the Call
We all prepare extensively for the meaty part of teleseminars but the way you run a Q&A says a lot about your confidence and strengths. Therefore it is important to plan for this part of the call as thoroughly as you practice your opening remarks. After all, the last part of a all will stay with the listeners for a long time.
(1) Prepare a list of questions *before* the call. If you hear silence after you invite questions, you can say, “Here are some questions I get asked often.” Then ask the questions and answer them. Create questions where you can present material you wanted to cover anyway.
(2) Your audience wants to hear your answers. They’re less interested in the details of the caller’s questions. You will lose the audience as a caller goes into a long question. It’s better to interrupt to say, “In the interest of time, can I ask, ‘What is your question?'”
(3) Reframe your question so you address not only to the caller but to other listeners. For instance, you just conducted a teleseminar on time management. Annie asks how she can find more time to work when she’s got a young child and elderly parents. You reframe the question as, “How do you find time when you have personal obligations that have to be fulfilled?” Or you might reframe as, “How do you start your business when you have just a few hours a day?”
The Q&A section often will be the most entertaining part of your call. Visitors stick around to ask a question or see if someone asks the question they wish they had the nerve to ask.…