Some Things That Software Developers Must Pay Close Attention to Satisfy Each of Their Current Clients
Compared with consulting for businesses, giving some expert advice to those operating any software firm is quite challenging because you have to be familiar with a number of new concepts that they usually utilize. With the several topics, the most crucial will be software licensing along with its technicalities that affect such a particular area of development and sales. Even so, beyond due diligence and legalities, there are countless other things that software companies must take a closer look for them to ensure sales increase.
In the current market, if you say increasing your profits what this implies is that you have to make more sales as well as be able to charge more for the product that you have because of its value to your clients. Even so, it is important to remember that a lot of software marketers and developers only concentrate on acquiring new clients and have disregarded the need to improve their service to their loyal clients. There are some that utilize referral systems so that their users will be given incentive when they share their software. Nevertheless, the most effective strategy to promote brand awareness is to make sure that your clients are all very satisfied. With those things being mentioned, below are some things that you can consider to ensure that your current clients remain loyal, will review your software positively, and will recommend it.
1) Take advantage of software escrow so you have a safe source code
Software developers often face the dilemma of choosing whether or not they should be providing to each of their clients their source code. The main problem with this is the fact that if they choose to share it to each of their clients, then it could most likely be posted online. It is during this uneventful scenario where you will be challenged by other software developers because once they see your source code, they quickly locate and modify it. All of this could happen to you in just a snap of a finger. You will then be taken by surprise at the many competitors that you have that are just copycats of your software but then they are giving it for email subscriptions or even for free.
Well, that is actually the worst that can happen to you; nonetheless, that is something that is very possible and the same outcomes have been happening recently. In the same thought, licensees have grown very concerned with this scenario because they want to make sure that their application or program will still work even if their developers will no longer be providing updates. Thankfully, online software escrow services are existing that will make sure that all of these qualms are kept to a minimum. Just make sure to acquire of such services that are of high quality and are very reliable.
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