Free Online Marketing Through Keyword Optimization Strategies

As an internet marketer you by now know the best tactic for free online marketing is through search engines especially Google, Yahoo and MSN. Many people though make some obvious mistake and hence fail in their quest to rank high on search engine result pages. Here are simple and proven tips for succeeding in free online marketing that internet business gurus agree on.

• Do not target many keywords, by this I mean make sure you go for only one keyword phrase for each of your pages. Though it is alright to sometimes target two or more keywords but the best strategy has always been going for one. The idea here is that it is much easier to focus on one keyword phrase and thus not loss the flow of your content. In addition, you will get better search engine optimization (SEO) results.

• Researching for the right keywords is fundamental to succeeding in achieving free online marketing success. Try as much as you can to target keywords with less completion but are still common with people when browsing the internet. The idea here is to get a keyword that has a high number of searches and a low number of websites competing for the particular keyword.

• In your page URL make sure that your keyword is appearing thus ensure free online marketing success. Failure to this your page ranking will be low. Therefore, if you notice that your keyword phrase is missing in your page URL find a way to include. The best strategy to achieve this is to make sure your keyword phrase appears at the beginning of your page title.

• This brings me to discuss the importance of a page title. Whenever search engines robots Crawl websites the first thing they notice is your title tag and your first sentence. Most people make the mistake of not including their target keywords in their page title thus not taking full advantage of free online marketing offered by search engines. Just a visit to most websites and your will notice a lack of the proper use of title tags.

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