Like the typical “call now” of television infomercials, the call to action is a phrase or word that invites the user of a website to perform a certain action. Those typical “click here” are the calls to action for those who visit your website.
However, it is important that your calls to action are attractive to those who visit the website. In addition, you don’t want them to reject your phrases but feel compelled to take action. What you want is to generate a response out of your users and, therefore, you must connect with them and their interests so that your message is taken seriously. Whether you want your client to buy something, sign up for your newsletter, participate in a raffle, download a program, read an article, or any other option, your mission will be to make the call to action button attractive and catch their attention.
Why Is Call To Action So Important?
If you have good buttons or call-to-action banners, you can persuade your users to do what you need them to do. Whether you want to sell a product, have the visitor read more information about you, or sign up for your newsletter, it is very important that the customer feels that clicking that action button will translate into some benefit for him. There is no magic formula that guarantees that users will click on your button. However, there are elements or recommendations that you can follow so that you have a better chance of making your message effective.
Like many Denver SEO companies might recommend, use an attractive format. Getting a good appearance for your call to action will attract the attention of the public. Avoid the “click here”: Instead, choose a format such as “Click Here to Win A Gift Card.” This would be better than a simple “click here” since your message is clearer about why they should click there. Telling your customers that they can enter a giveaway would even be so much better and will really drive them to push the button.
Say It With Color
The color reinforcement you use can help you direct the action of Internet users. For example, if you have two buttons, you can differentiate your call to action from a neutral button by using your corporate color to highlight your call to action and that the neutral button is not so striking.
Location is Important
Have you heard about “location, location, location”? Well, at this point, the location is also vital. You need to think carefully about where to place the call-to-action button in order to attract more eyes and gain attention.
Multiple Calls to Actions
Place multiple calls to action on your page. Implementing multiple calls to action reinforces the message. You can place them not only on the main page but also on the secondary ones.
Measure the Results
Having the analytics of your website is vital and the call to action is no exception. Measuring how many people click your button will allow you to know for sure how attractive the design you are using is. Finally, you could evaluate the idea of responding to those who press your call to action. That is, you can thank them for participating, subscribing, or answering the survey, depending on the action you have scheduled. Ultimately, direct contact with your visitors can distinguish you and make those users who did not know you before become your loyal followers and customers.
Competition today is tough precisely because customers value brands and products more and because they base their decisions on the distinction they earn and the attention, they receive. For this reason, your calls to action must be well thought out and be able to persuade, offer and distinguish you from the competition. Offer something that others don’t have. Make your business generate attractive content for your customers. Differentiate yourself.