Internet Marketing For Online Business – Marketing Secrets Exposed!
You need Internet marketing for online business. If you’re running a business on the Internet, it only makes sense to take advantage of the vast worldwide reach of the web. Marketing on the web has many benefits – you get to target a worldwide audience, you can market automatically 24 hours and 7 days a week and you can measure your marketing results accurately through sophisticated tools.
One of the keys of Internet marketing for an online business is to drive traffic to your website. To make money online, you need traffic; you need visitors. Period. Without traffic, one can have the most beautiful site in the world but not make any money. It used to be that you could ‘build it and they will come’. That is not the case anymore with increased competition for attention online.
Here 3 marketing secrets that will get your business massive exposure online:
1. Banner Ads
Banner ads were once said to be ineffective after people became ‘banner blind’ because they no longer noticed banners. That is not true if you create an attention-grabbing banner. The aim is to create a banner that grabs attention in the first few milliseconds of your visitors coming across it. Odd, or even shocking banners work best. Sites like AdBrite, individual blogs and Google AdWords’ content network allow you to place banners all over the web to advertise your business.
2. Pay Per Click Ads
Pay per click ads are the short classified ad-style ads you see on the right hand side and sometimes at the top of search engine results pages. They are called pay per click because you only pay for clicks that your ads accrue. This is a revolution in online advertising as you don’t pay for impressions, only when you receive visitors! Plus, you are also able to target your ads to interested people only by using targeted keywords. Google AdWords, Yahoo Search Marketing and Microsoft AdCenter are three of the best PPC engines.
3. Search Engine Optimization
Search Engine Optimization has potentially even greater results than PPC ads. This is because most people notice the natural, organic results and ignore the PPC ads. This means you will get considerably more traffic by ranking highly on the pages than from an ad. However, this is more time intensive and it is recommended that you test your keywords using PPC before optimizing your websites to achieve a high ranking.
I know, this may probably sound like rocket science to you. Don’t worry, this is just an introduction to internet marketing for the online business. If you’d like more information, check out my resource box below.