Making Your Business An Attractive Online Prospect
Getting your business online is one thing, making it an attractive prospect to customers is another – make sure you aren’t missing a trick.
Creating an online presence can feel like an exhausting task for many traditional businesses, but these days it is imperative to ensure you have a home in the online world as well as in the real one. If you’ve already established a site and made some forays into the world of the web you’re on the right track, however it’s important to maintain your efforts and continue to look at ways to improve your website and digital offerings.
Abandonment is a common pitfall for businesses who are still in the early stages of establishing themselves online – they spend a lot of time and money creating a website, and then they forget all about it. Don’t let your good work go to waste; make sure you continue working hard to make the most of the opportunities offered by the growth of web.
For many businesses, one of their biggest initial problems is encouraging people to visit their site in the first place. Unless you are already a massive brand with a very searchable and memorable name, you are likely to find that even if you have built a very pretty site and offer decent prices and good deals, it can be hard to encourage people to actually find it. And if people can’t find your site, you’re missing out on the chance to sell them your goods and services.
There are two major methods you can employ as ways to help you drive traffic to your site, pay per click and search engine optimisation. When the majority of people browse the web to look for products or vendors, they turn to search engines and if you are able to make sure your site is fit and able to rank well on engines such as Google and Bing, you’ll be able to dramatically improve your chances of drawing people to your site.
While search engine optimisation is a great long term way to make your site more attractive to search engines, and is ideal for helping your site rank well organically, you may want to start your efforts with both an SEO and PPC campaign, as SEO is method that can take time, while PPC is likely to offer you better short term results.
On the other hand, you could find that you have a different kind of problem – plenty of people are making it to your site, but none of them are buying. If you’re finding that your pages gave a high bounce rate and you’re failing to entice people to actually make a purchase or sign up to your services, it could be time for you to consider investing in a conversion rate optimisation strategy.