Online Marketing and Using the Internet

In the world we live in today there are robots among us that we don’t even notice, there are algorithms that can think faster and better than any human alive, and we have online marketing taking over the marketing industry by using the internet. It’s growing so fast that a virtual assistance company would come in handy right about now.

When the internet was created there were millionaires being made left and right because they understood the technology. We are seeing the same thing happen over and over again, but this time with brick and mortar businesses going out of business while online marketing companies thrive and grow. For that reason in this article we will be discussing the topic of online marketing and how to use the internet as leverage.

Online Marketing and Using The Internet

The broad term of marketing is defined as the process or processes of exchanging information or offers to existing or potential clients. Marketing is like the foot-in-the door method for a person to visit your website or place of business to purchase the products and services you offer. Marketing before the internet used to be done in ways that were costly and ineffective such as direct mail, magazine ads, cold calling, referrals, and door-knocking. Because these methods cost a lot of money they were accessible only to those businesses who had the budget to invest in something that could provide them a rate of return. But now with the internet we have the following online marketing methods:

  • Facebook ads
  • Re-targeting
  • Popup and banner ads
  • Social media platforms
  • Blogging
  • Podcasts
  • Affiliate Marketing
  • Social Media Influencers
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Facebook’s vast data platform is now available to marketers at a fairly inexpensive cost. Because users agree to a very lengthy “Terms of Use” contract without reading it in its entirety, they don’t know that they’re agreeing to a clause that mentions Facebook can sell their private information. This information includes things such as pages they like, when they were born, and almost everything else you can think of. Re-targeting is a method used in online marketing to show the advertisement to the same person on different websites they visit. Social media platforms make it easy for business to connect with their target audience in a more casual environment and if you pay a social media influencer a certain amount of money you can have access to all of their followers to market your products and services to.

In conclusion in this article we discussed the topic of online marketing and what it can do for a business. Because it is much easier and way less expensive to open an online store than to rent or own a building for a retail store, people can start an online business from their own bedroom. This is what Jeff Bezos did with Amazon and look at where he is now, the richest man in the world. We’re not saying you will become the richest man or woman in the world if you do the aforementioned online marketing methods, but you can at least begin to see some traction in your own business.