SEO Tips for Bing
If you believe that Google is still the sole super power in the online marketing arena, you definitely have been living under a rock for the longest time. While Google still holds the big guns in online advertising and marketing, there are small budding search engines that are starting to join the league of online super powers.
It will only be a matter of time before minor search engines, such as Bing from Microsoft, becomes Google’s biggest nemesis. The works have already begun, and as you read this article more and more people are getting drawn by Bing’s aggressive $80 to $100 million advertising campaign!
Early last year Bing entered the online marketing scene thanks to the Microsoft-Yahoo deal. According to the rumors, just give Bing at least nine months to a year before Bing fully takes over the search market of the entire United States and becomes the first ever solid challenger of Google in decades.
The birth of Bing inspired a lot of questions in a lot of people’s heads – “How different is Bing from Google when running an ad campaign?”, “What happens to those have websites that are optimized for Google?”, “Is there a need to panic?”, “Should we start leaning the online marketing techniques of Bing?”, “What is Google going to do about this?”
If before Google set the standards of the game (a website that is highly optimized for Google need not worry about turning up in other search engines because Google have everything figured out), Bing decided to go against the status quo. Bing is quite different from Google and Yahoo, both in the way it ranks pages and the way it presents its search engine results.
That noticeable difference in Bing and Google could resuscitate to life the trend in the late 90’s where all online marketers running a business online had to create separate pages optimized for different search engines; there should be one each for Google, Yahoo, Lycos, and AltaVista. While that scenario is still uncertain, better prepare for the worst by familiarizing yourself with Bing SEO as early as now.
Below are some of the most effective Bing SEO strategies that you should know in order to impress the upcoming search engine giant that is Bing:
Go for older domains.
Bing has this certain affinity to older domains, compared to those who were just created in the last six months.
Work on your titles; be creative and sharp.
Just like other search engines, Bing also gets impressed by websites that have witty and compelling titles and headlines on its content.
Elaborate more on your articles.
One unique thing about Bing is that it prefers contents that are much longer, with at least 300 words. So on your website articles, do not hesitate to elaborate more.