I started my publishing company without writing out a business plan, but I would been involved in publishing for years as a trade creator and had failed in a previous attempt at publishing in the outdated offset press model, so I had a fairly good thought what I was about. You’ll want to describe your business concept, competitive advantage, legal structure (e.g. sole proprietorship, corporation), the market, and your individual experience. This section should give readers a very transient overview of your business – where you have been, where you are actually, and where you’re going in the future. You …