Editor’s Be aware: The following new entry by Jeffrey Moriarty replaces the previous entry on this subject by the earlier creator. Fame is now extra essential than ever because of an increasing variety of legal guidelines that regulate our business, larger expectations from our customers and most people about the way we do business, and a business setting characterised by global expansion, technological advances, and increased competition.

Clearly, each company entity is immediately affected by the individual’s moral and ethical stance – and any difference between business and personal ethics is itself arguably an indictment of that individual stance as …

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