Superimposed on the duties to stakeholders is the necessity to act ethically in regardless of the agency does. But in an age of moral relativism, it is rather important that the administrators recognise that most people has its personal broad view on these points and if the directors depart too far from that view they’ll invite trouble, regardless of how much they may feel that they are within the mainstream of their very own trade culture.
Within that framework they integrated each the non-public duty approach that ethics in business emphasised and the social accountability of business strategy, which they …