The third chapter will require little bit more effort as a result of we are going to make plenty of research. Then I’m assuming that you just’re converting a certain share of signups into paying prospects (with a one month time lag, assuming that you’ve got a 30 day free trial). In my experience plenty of prospects pay you a 12 months upfront, especially when you give them 2 months at no cost. This is after all a simplification and an assumption, but I had to make one for the purpose of the template. May you please send the xls …