So, You Want To Work in Marketing?
Marketing is not just a job, for some people it’s a way of life, and there are so many possible things that you can do in this industry, and so many ways to get into it, that it can be quite a daunting job to try to get into for anyone. However, just because it’s a popular industry doesn’t mean that you won’t find a job, so here are a few simple tips that could help you find that dream job in marketing that you’ve always wanted.
Marketing, as previously mentioned, is an industry that is always growing, and also one that has many different types, roles and the like. So one of the first things you need to do is figure out exactly what you want to do in marketing. Do you want to form your own company? Do you want to work with certain clients, or will you be open to working with everyone? What is it that you’d like to do in marketing – would you like to be a copywriter and come up with the written content of an advertising campaign? Would you rather work in design and create websites and logos for clients? Would you rather be an account manager and deal with the clients face to face? You need to have a good idea of what it is you want to do before you apply for jobs, while some employers like to have someone who is interested in everything, others will want you to have a certain discipline.
If you don’t know a lot about marketing, and have little experience, then perhaps doing a University or College course in the subject would be beneficial to you, as you would be able to learn the history and basics of the trade. If you’d prefer to have a little experience instead of education, which employers can prize very highly, then see if you can apply for an internship, or as some people say, work experience, at a marketing company. You may have to ask around a lot before you find a company that can take on an intern, but if they like your work, they could always take you on full-time, and if they don’t the experience still looks good on your CV.
For some people actually getting this experience can actually help open doors for them, and allow them to explore different disciplines within marketing, or try something a little different, that they’d never considered before, such as internet marketing, including Search Engine Optimisation (SEO) Pay Per Click (PPC) and Conversion Rate Optimisation (CRO). If you’re just trying to get introduced to the industry, try to get a taste of everything to see what you’d like to do.
Marketing is a very rewarding and fun industry to work in, but it can take a lot of work to break into the marketing world, so just make sure you get a decent understanding of marketing before you start searching for a job, whether it’s in SEO, copy writing or design.